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Message: <blockquote data-quote="WJC" data-source="post: 3366754" data-attributes="member: 25191">Although there are some who would—and do—argue the point, those who provided the advances in technology in 2000 are still doing so today, there have been very few, and most of those, despite all the talk, are below the sensory threshold of those doing the talking. The leaders, whether the European or Asian giants still rule the roost. But with the hundreds of brands and models coming out of Asia originating with only from a couple of dozen OEMs. The advances are mostly coming from the rhetoric of observers. Company “A,” has been selling to importers “T,” “U,” “V,” “X,” “Y,” and “Z.” Importer “V” drops bino MC13 from it lineup because of declining sales. And, it is now picked up by importer “T,” who has been champing at the bits for years to get the model. Joe Observer—who has long been a fan of importer “Ts” product line, tells anyone who will listen about the great NEW product from importer “T”—who he thinks is a “manufacturer”—with all its NEW features.  Yet, although Company “A's” product has been sold with many changes to cosmetics, AR coatings, ergonomics, and advertising since it was designed … in 1969, it is STILL basically the same binocular as it was back then.Good advertising need not be accurate, or even meaningful; it need only be believed.One doesn’t have to spend $2,000 to get a bino of good optical and mechanical performance and any binocular is better than NO binocular. However, if you are looking to spend $150 for a bino, I would recommend saving your pennies until you have at least 3 times that much.“The bitterness of poor quality lasts long after the sweetness of a low price has faded.” :cat:Cheers, and welcome.Bill—your friendly neighborhood curmudgeon</blockquote>

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