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Message: <blockquote data-quote="oleaf" data-source="post: 1313771" data-attributes="member: 52491">Hi Steve,I'm curious you wonder what the new guys will come out with next. Like there's a new innovation that the big 3 or 4 are somehow missing. The new guys are really the same old guys that have been making OEM bins for Bushnell, Minox, Vortex and others on and on and on. The brands drive the innovation of what they need and the OE builder manufactures. In addition the OEM can also suggest other options gleaned from X competitor company to give to you for free.  In the process your new innovation goes to someone else... give and take.In any mature market the innovation is incremental.  This is not new.  Every year I'm surprised at the bins available at $250 - $400 or so.  Cutting costs or dropping price is not the same as innovation.Your new Promasters will serve you well I bet.  If you're waiting for this non-brand (and I mean no disrespect so please don't flame me) to lead the market soon with their next big technology push... you'll have a while to wait.I'm sure when I get a chance to handle a pair I'll be impressed.  But, I'll also balance this against reality.cheers</blockquote>