It helps very much to have a pair of "reference" binoculars to compare to, back-to-back, OUTDOORS - preferably in sunlight.
If you have, or can borrow, a pair of high quality $2000+ alphas (or $1000 near-alphas, if you are evaluating sub-$1000 bins), closely and carefully comparing the view to the reference bins, back-to-back, can really help you determine how good another pair of bins may be.
Of course, don't expect a pair of $950 binoculars to match a pair of $2300 binoculars, nor a pair of $450 binoculars to match a pair of $1000 binoculars. But, what if you can come acceptably close to your reference, within your price range? That's your call, according to your expectations and your budget.
Comparative analysis is typically more useful than stand-alone evaluation of a single pair of binoculars.
Compare image clarity and sharpness, within the most-used central 70% of field, to your reference.
Field-of-view - at your most frequent viewing distances, does the field of view suit your preferences?
Color quality, contrast, brightness - do these aspects please you?
Important attributes to evaluate, aside from what you see through the looking glass:
• Feel-in-the-hands / handling - does this feel natural, and immediately very comfortable?
• Focuser smoothness/lack of a null spot or backlash - does the focuser move smoothly without any gritty feel or null spots?
• Focuser even-ness - does this feel even throughout the range from close-up to distant views
• Focuser ease of turning - can you move the focuser very easily, in tiny increments, to obtain very precise focus?
• Focuser speed, changing from focus at, say, 10' to perhaps 75' - can you change range distances quickly and easily enough?
• Focuser positioning on the barrels - is focuser ideally placed for your fingers, when holding the binoculars?
• Eye cup options for distancing - can you find a sweet-spot for eye cup positioning for your anatomy/glasses?
• Interpupillary distance - can this be adjusted sufficiently to suit your personal IP distance?
• View - are you able to find adjustments in IP distance and eyecup positioning to minimize blackouts?
• Weight - is the weight suitable for your intended use?
• Size - is the size suitable for your intended use?
• Diopter - though once set, you may only rarely ever change it - how does the adjustment suit you?
I have emphasized focuser quality because the focuser IS the primary user interface, the mechanical control of your binoculars that you will forever, always, and continuously operate! Just like the steering wheel of your vehicle. Yes, I'd say that's important.
If you're happy with the aforementioned, then any further aspects such as accessories, etc. are virtually irrelevant.