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Message: <blockquote data-quote="Overread" data-source="post: 1736203" data-attributes="member: 68571">Aye - for the average amateur its not a real problem in the same way it is fro a working professional. The amateur often is just happy to be printed and the loss of potential earnings is almost not a concern because it was never a potential income source that was present before the theft (which however does NOT make it any less of a theft). Even if they are not attributed as the photographer they still get a little something from it.However for your working professional its a  deathcry - since now the lower price boundary for the working pro is £0. Even in good financial times companies will skimp and save where they can and if they can cut their photography budget they will - and the working pros feel the pinch.Up till now however the pinch has been that the company performing the theft can be bitten if the owner of the image demands payment and/or sues them. So it was a risky thing and thus not encourage overly. However this new law makes it perfectly possible for them to commit the theft - perform a flase search and thus get away with it. The amateur has little to no comeback not sting.</blockquote>