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Message: <blockquote data-quote="etudiant" data-source="post: 3629431" data-attributes="member: 48052">Trouble is that this really limits the product diversity. You get a choice of whatever the manufacturer makes, customized a bit as dictated by the marketing people of the brand you buy. The feedback from the customer becomes very much attenuated, so improvement slows down with the manufacturer focusing on cost reduction.That trend is very evident in outdoor clothing, where a few Chinese contract shops produce for all the big names. The offerings differ in down quality or waterproofing, but are obviously the same except for a few frills. That makes it difficult to develop brand loyalty or to produce something really new.</blockquote>