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Message: <blockquote data-quote="Troubador" data-source="post: 3629487" data-attributes="member: 109211">There has always been cheaper but perfectly serviceable binos but this hasn't killed off the alphas. Don't worry it won't happen. These new brands offer great value but there will always be people who want the next step up in quality and innovation.And I refuse to call all of these brands rebranders when some of them at least make significant changes to Kamakura specifications for example, GPO changed not only the design of the focus mechanism on one model but also the material and the surface finish that the parts were made from and also the type and grade of grease that is used. All because they wanted to achieve a particular quality of feel to the focus action. They also changed the eyecups from moulded plastic to machined aluminium. I am sure some other brands make changes too but I concede that probably they don't all do this. However the GPO example goes way beyond the rebrand notion of slapping new armour and logo on someone else's design.Lee</blockquote>