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Message: <blockquote data-quote="ZEN-RAY" data-source="post: 1747171" data-attributes="member: 72546">Jerry, I am very grateful to the feedbacks from you, fireform, Steve and all of our customers who posted on this forum.  Designing the 7x36 ED2 has been a very humbling experience for us.  But through this excercise, the revised 7x36 ED2 really delivers what it is designed for, thanks to the close feedback loop with our customers.  The most critical fixes were dicovered and designed by ourselves, which allowed us to bring the 7x36 back much sooner than expected.When we started the zen-ray several years ago, we never intended to become another Swarovski or Leupold ( I have great respect for both companies for what they have achieved).  We just wanted to produce some excellent binoculars at a cost that ordinary people can afford.  It's true we didn't have 100+ years in history.  There is nothing we can do about it either <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" />.  However, what we can do are to continue improving product quality and to treat every customer the way we want ourselves to be treated. That's our promise.</blockquote>