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<blockquote data-quote="tittletattler" data-source="post: 1268001" data-attributes="member: 63151"><p>Leica focus wheels: I loved both of them! Felt smooth and easy to use, especially the fine focus wheel.</p><p></p><p>Price: My mates were both shocked at the price of the scopes but then seconds later they saw no irony in the fact that they went on to discuss their £3000 'budget' trip to Cameroon......</p><p></p><p>I do appreciate Graham's comments: <em>"just compare the complex stuff which goes into a camera for that price and then look at a scope -- a few bits of glass in a tube however it is dressed up is not that difficult to make surely"</em>. </p><p>I suppose that it's likely that Leica & Kowa & Nikon etc will sell more cameras than they will scopes. So, let's assume, wildly, that Leica spend £2,000,000 on producing a camera and then spend £1,000,000 on producing a telescope. Camera lenses will sell to people other than birders and I'm going to assume a ratio of 8:1.</p><p></p><p>So, lets assume that 8000 cameras sell for every 1000 telescopes. The cost of development then has to be recovered from each unit sold. So:</p><p></p><p>£2m / budgeted sales 8000 = £250 for the camera</p><p>£1m/ budgeted sales 1000 = £1,000 for the telescope</p><p></p><p>Assume all other costs are equal and work out to be £250 per unit. Add 30% for retail mark up:</p><p></p><p>So, the camera will sell for £650</p><p>The Telescope will sell for £1625</p><p></p><p>Of course, if they sell more than 1000 telescopes, then the price may come down as the full cost had already been absorbed into the first 1000 units.....</p><p></p><p>I would think that the same principle would apply to camera lenses: Canon 500mm for less than £4k anyone?</p></blockquote><p></p>
[QUOTE="tittletattler, post: 1268001, member: 63151"] Leica focus wheels: I loved both of them! Felt smooth and easy to use, especially the fine focus wheel. Price: My mates were both shocked at the price of the scopes but then seconds later they saw no irony in the fact that they went on to discuss their £3000 'budget' trip to Cameroon...... I do appreciate Graham's comments: [I]"just compare the complex stuff which goes into a camera for that price and then look at a scope -- a few bits of glass in a tube however it is dressed up is not that difficult to make surely"[/I]. I suppose that it's likely that Leica & Kowa & Nikon etc will sell more cameras than they will scopes. So, let's assume, wildly, that Leica spend £2,000,000 on producing a camera and then spend £1,000,000 on producing a telescope. Camera lenses will sell to people other than birders and I'm going to assume a ratio of 8:1. So, lets assume that 8000 cameras sell for every 1000 telescopes. The cost of development then has to be recovered from each unit sold. So: £2m / budgeted sales 8000 = £250 for the camera £1m/ budgeted sales 1000 = £1,000 for the telescope Assume all other costs are equal and work out to be £250 per unit. Add 30% for retail mark up: So, the camera will sell for £650 The Telescope will sell for £1625 Of course, if they sell more than 1000 telescopes, then the price may come down as the full cost had already been absorbed into the first 1000 units..... I would think that the same principle would apply to camera lenses: Canon 500mm for less than £4k anyone? [/QUOTE]
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