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Message: <blockquote data-quote="ThoLa" data-source="post: 1236846" data-attributes="member: 50374">to hype: to advertise aggressively; to stimulate artificially a desire for               something; to cause large excitement in the media. As I understand the word (native speakers, please help) this is a prototypical example of hype. it's all excitement, rumours and anticipation in combination with absolutely nothing concrete at the moment. Hype - according to my notion of it. Maybe something technogically breathtaking ..... or maybe just an EL with a red rubber coat ? Anything is possible. All I say is: Keep cool, boys. Have a cup of tea, coffee .... whatever you like; sit back and wait with a relaxed composure. Ah, and check your bank accout if you have the anticipated 2000 Euros ready to dash off the moment the shops open. By the way: there is a new laser rangefinder monocular from Zeiss; maybe they forgot to advertise it months before its actual release? It was just there on their website one day. Is that what you call "upper class understatement" ? No class at all, Tom</blockquote>