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<blockquote data-quote="Troubador" data-source="post: 3370792" data-attributes="member: 109211"><p>You are absolutely right James.</p><p></p><p>I think there are several reasons for this. The tradition at Zeiss is for 42mm models to be launched first. This makes commercal sense as it tempts folks that are keen for something new to buy the bigger, more expensive model. This is why hardback versions of books are published first.</p><p></p><p>Then there is the fact, as much as some might disagree with it, that there was never going to be a 32mm HT. Mark from Zeiss UK said it on here but maybe we didn't listen carefully enough. The next HT we got was HT54, because this followed the logic of 'twilight specialist' role that Zeiss had in mind for HT. Next up Zeiss clearly wanted a model to challenge Swaro's EL and following the pattern of 42mm first, out came (eventually) SF 42.</p><p></p><p>And unlike in previous decades, Zeiss has also developed an entry level of products in the form of the Terra line and taken it from 42 to 32 and now to Pockets. You could say that Terra has taken development time away from a premium 32. Why? Because research done by KISKA (and mentioned on their website) shows that the average hunter in the States will not spend more than $500 on a pair of binoculars, and I'm guessing its likely this applies to the average birder too. So I think its likely that Zeiss wanted to open up the sub-$500 market in the States before considering a premium 32.</p><p></p><p>This is my personal interpretation of events.</p><p></p><p>Lee</p></blockquote><p></p>
[QUOTE="Troubador, post: 3370792, member: 109211"] You are absolutely right James. I think there are several reasons for this. The tradition at Zeiss is for 42mm models to be launched first. This makes commercal sense as it tempts folks that are keen for something new to buy the bigger, more expensive model. This is why hardback versions of books are published first. Then there is the fact, as much as some might disagree with it, that there was never going to be a 32mm HT. Mark from Zeiss UK said it on here but maybe we didn't listen carefully enough. The next HT we got was HT54, because this followed the logic of 'twilight specialist' role that Zeiss had in mind for HT. Next up Zeiss clearly wanted a model to challenge Swaro's EL and following the pattern of 42mm first, out came (eventually) SF 42. And unlike in previous decades, Zeiss has also developed an entry level of products in the form of the Terra line and taken it from 42 to 32 and now to Pockets. You could say that Terra has taken development time away from a premium 32. Why? Because research done by KISKA (and mentioned on their website) shows that the average hunter in the States will not spend more than $500 on a pair of binoculars, and I'm guessing its likely this applies to the average birder too. So I think its likely that Zeiss wanted to open up the sub-$500 market in the States before considering a premium 32. This is my personal interpretation of events. Lee [/QUOTE]
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