Rouch, SV 12x50's seems better suited for dangling velvet."many blindly buy 10s..." really? Based on what research? Isn't it possible the masses have this figured out? You can fool all of the people some of the time. You cant fool all the people all the time. Seems possible they're not blind, but have eyes wide open. To go on with one mini example and to use something analogous to a hunting scenario. Here on the edge of the Pacific ocean at a place called McClure Historic Ranch is a trailhead that meanders up along a strip of land with the Pacific on one side and Tomales Bay on the other. Its about 4.5 miles to the tip. 2.5 miles in, is a water hole, where in the early fall just after the rut, there will be a congregation of gorgeous Tule Elk bulls. Last year sitting on my butt, with elbows solidly wedged onto my knees, about 125 yards away, I counted 2 dozen of these guys. There were at least 6 - 12 pointers. Potentially 2 - 14s. I was going blind counting points trying to separate out main beams, points, shaggy dangling velvet remnants, from bushes and branches... with 10s! Silly me.