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Message: <blockquote data-quote="Kevin Purcell" data-source="post: 1342890" data-attributes="member: 68323">Business/marketing reasons ... They "do not want to confuse the consumers" by having a optically equivalent porro and roof selling from $500 and $2000 respectively.The "quote" was reported here by someone who asked them and that was the response.The real reason is you can make more money by selling a $1800 product than you can a $500 product when they both have the same profit margin. This is the same reason Leitz and Zeiss stopped work on new porros back in the 1960s (1962 for Leitz at least). They could see the writing on the wall theywere building the best porros they could then (except for waterproofing and multilayer coatings) so there was no way to differentiate.Back to may comments on "price anchoring" ... people now "know" that you have to spend $1000 to $2000 to get the best quality bins. Things like SE and the Swift Audubon porro and even the new Chinese ED roofs challenge that belief.</blockquote>