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Message: <blockquote data-quote="John Cantelo" data-source="post: 1302670" data-attributes="member: 2844">It looks as if this camera will retail (initially at least) at £600+ even if this includes a lens package rather than just the body, this little sense to me -economically or practically.  Surely, it ought to be cheaper to make than the Olympus 520 as there's no mirror mechanism to complicate things.  Worse reading an interview with a top Panasonic manager (on dpreview) it seems unlikely that a dedicated large (500-600mm+) telephoto is unlikely to appear anytime soon.  I thought that the aim of this new generation of cameras was to tempt folks away from p&s bridge cameras.  To make the camera more than twice as expensive as Panasonic's FZ50 whilst not catering for the desire for high end magnification  strikes me as a disasterous marketing strategy.  A shame as I'd have really like a handy SLR-esque camera with smaller than average zoom lenses.  Lets hope Olympus are more sensible although their first offering in the mini-4/3rd format clearly isn't the replacement for bridge cameras that I'd like it to be,John</blockquote>