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Message: <blockquote data-quote="Kevin Purcell" data-source="post: 1280410" data-attributes="member: 68323">Yeap, I should have added an "else" clause:4. "Dudes" and those with the money: Euro3 (take your pick ... I'd go for the Zeiss 7x42 FL myself though I've never tried them and don't have that money!).My bet is Promaster doesn't know what it's done. From everything else they sell they seem to be a OEM marketing house: aggregating products from a lot of different makers. I suspect they don't do a lot of design either (but the comment about Doug and the design of a tripod is interesting). I suspect the Chinese optical OEMs are getting smarter and perhaps offering more services or co-designs with different companies. But I suspect that most of this work is going on in a Chinese office based on product specs from the marketing department.I'd love to be told different but I suspect not.I wondered about that too.One could of course take a marketing approach to this then you'd divide this list into two columns: price/quality and aperture (small and big). The Eaglet would then be in the top end of the smaller column with the ELX in the top end of the bigger column. I'll leave filling the bottom end and middle of the bigger aperture to the reader as I obviously have a bias to the smaller. (Nikon EX ATB 8x40 and Monarch? Or Diamondback 8x42 (on discount) and ... ?But I think (like Apple's product placement) simplicity is best: Yosemite then ELX then Euro3.</blockquote>