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Message: <blockquote data-quote="Kevin Purcell" data-source="post: 1280503" data-attributes="member: 68323">For those curious what I said on 24campfire (too many forums <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" /> )Regarding SteveC questions of why are they doing something this good I think it's two things: better manufacturing, better Chinese design and better Chinese business models.I suspect this is designed in China but I also think that the OEMs are perhaps a bit more sophisticated now. They don't just come up with a finish design (or family of designs) and hawk it around the rebadgers. I think they come up with design ideas and know what they can build then they go an talk to rebadgers and give them a list of options, features, perhaps show a prototype and quote them a delivered price for their unique product. Of course the marketers at a place like Promaster would also have their input and deliver a spec back to the Chinese OEMs then they turn it into a product. And as it has IP from both the OEM and the marketing company it's unique to that company. So it's higher value for all concerned.This is all speculation but I've seen this sort of evolution is software and in electronic hardware. Pretty much all of your laptops are done this way: with the company design input varying from a lot (Apple) to a little (white box ASUS with your label on it. But the production engineering is down to the OEM with acceptance oversight from the sponsor.I suspect this is just another step in the evolution of Chinese optics. They've already hit the price floor I think for cheap optics. So the next thing to do is move up the value chain and design more sophisticated products.How long until there is a respected Chinese sport optics brand? Sort of like Lenovo for laptops. It's only a matter of time. Perhaps in the next decade. Of course, it might be the name we know now too (I'd bet on Swift).</blockquote>

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