As to my comment that I don't think it is an alpha killer.
Alpha is as much a concept or maybe a state of mind as it is of having an expensive binocular. I have said before regarding perceptions that it is not so much the binocular in front of your eyes as the perceptions between your ears. The true alpha concept needs both (with the binocular being a high end), kind of the Yin and Yang. There is always going to be a segment of users, for binoculars or anything else, who will go for the best they can get. That is just a facet of human nature, neither good nor bad, it is just the way things are. Some will always strive for the upper limit and really don't care about the cost. They may well have the income, or just be willing to work an extra shift or whatever to get it bought. When a person buys an alpha glass they have it fixed in their mind that they have spent enough, there isn't much more to be spent for improvement. So they go forth and just use the binocular. No $1,000 binocular from a new company will kill that concept, no matter how good it is.
Another reason they won't kill the alpha is the alpha segment is not the target market. That segment is too small to offer much opportunity. That segment is in all probability below 10% and Leica, Nikon, Swarovski, and Zeiss have that pretty well locked up. A new $1,000 binocular won't get into that club, so they are not trying to.
But they do represent a serious challenge to the alpha. That challenge seems to be what riles to alpha owners up. It is my opinion that on a worldwide basis, technology transfer has pretty much happened. Technologies like early phase correction that really and truly separated the likes of the Leica Trinovid BA from the rest are no longer serious technical challenges or advantages. So we have today, for less than a thousand bucks, any number of glass that offers more than 95% of the optics and build quality for maybe a third of the cost. We are getting to the point where at least some of the difference is perhaps not visible to normal eyes with no access to a lab. The next higher level is always where comparisons eventually go.
So what this GPO offers is a superb optical instrument, with very high build quality and with a goal of serious customer satisfaction. In truth, that applies to Maven, Stryka, and Tract. You will get enough quality here to satisfy anybody but those members of the committed alpha segment. If you can't spend in that level, you can go here and be happy for a lot less money. Like spending high end dollars, spending considerably less for an extremely high value ratio is also neither good nor bad. It is just the way things are
In a final side by side comparison, it is likely to find several thing that will favor the alpha glass. Your perceptions will determine how important those differences are to you personally
Nice review and very complete. I agree with your thoughts about Alpha
optics and the second tier offerings.
It is a great time to be an optics customer. Lots of great choices out there.