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Message: <blockquote data-quote="FrankD" data-source="post: 3178095" data-attributes="member: 18544">Good point Brock. I think longevity is the biggest issue facing any new start-up sport optics company. Thankfully there have been a few, like Vortex and Zen Ray, that continue to support their products despite similar concerns when they first started up.My take on the appeal of these products?One group, the optics "nuts" like myself, will want to try out new models with high end features and performance.Second group, hunters that like flashy, high end marketing. For any of you that do hunt and bird in the US then you know what I am referring to. It is one of the reasons that I got out of that industry. Hearing rock and roll music blaring in the blackground of every hunting gear commercial kind of got old. As for it filtering into more of the mainstream group of binocular consumers....guess it will just take time.As for the durability of these models...who can say at this point?I know my Sightron BS II 8x32 was an unknown when I reviewed it 3.5 years ago. I dropped it a year or so ago on a hard concrete sidewalk. Guess what? The bridge didn't break. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" /></blockquote>