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Message: <blockquote data-quote="RJM" data-source="post: 1711964" data-attributes="member: 66340">And who will be a distant memory in 2012? Why ZR of course! 8-P FWIW, Kowa was doing dielectric long before ZR even had a business plan. Seriously, the only innovation ZR brings to the market is low price for the latest feature set plus the kind of personalized service that can be only be provided to a small customer base on low sales volume. Already the price advantage is being eroded by much larger players in the clone market. If anyone thinks otherwise, they will be in for letdown.  No business reason for a bricks-n-mortar store to become a dealer for ZR either when you can import the same bino under your own house brand.  Rick</blockquote>