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Message: <blockquote data-quote="RJM" data-source="post: 1711993" data-attributes="member: 66340">Sorry Steve, I misunderstood. I thought you were speaking to being first to bring dielectric prism coating technology to sports optics where I think Kowa was the first to commercialize it. Now I see you meant "first among the generics."  No matter as I seriously doubt ZR sales is taking food off of any of anyone's table. They don't have any market position outside the sports optics newsgroups and I would be extremly suprised if they have sold more than a few thousand units since inception, with the lions share occurring in the last 9mos leading up to Xmas.  I would also bet they have sold all the ED2s they are going to now that bigger players are bringing in sub-$500 full featured binos. No clout in that! Rick</blockquote>