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Message: <blockquote data-quote="oleaf" data-source="post: 1712924" data-attributes="member: 52491">Steve,Sure... OK.  I'm not digging.  Looking at the fact that EO rapidly got the Atlas brand going I'd say they were the ones that missed the boat initially.  The big guns have their partners.I'll say this.  With ZR dropping their pricing since introduction I would say they're not moving enough product.  Wouldn't they raise the price for such a special bin that's selling like hotcakes?  Direct sales cuts off margin to the retailer and that's where the money is being saved.  I give ZenRay credit for letting the consumer save the margin gained in the direct sales channel.  Once the big brands tighten their belts it could be ZenWho? Cheers</blockquote>