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Message: <blockquote data-quote="BobinKy" data-source="post: 1482254" data-attributes="member: 58027">Could not go back to sleep. Binos on the brain.. . .So, if Nikon had $8 million sales in Sports Optics for the year ending March 2009--what % of that business was binoculars?At the Nikon Sports Optics website, <a href="http://www.nikonsportoptics.com/index.page" target="_blank">http://www.nikonsportoptics.com/index.page</a>, six product categories are listed in the following sequence:Binoculars Riflescopes Rangefinders Spotting Scopes Digiscoping AccessoriesAssuming these six product categories account for the $8 million sales in Sports Optics, how does the category mix stack up?I will take a guess--this is purely a guess--and I hope the rest of you will come along and correct me as Kevin did earlier in this thread. When I look at the number of products in each product category, it seems that the Binoculars category may be too high and Riflescopes and Spotting Scopes too low. Many more accessories than I thought, maybe that number should be adjusted too. We probably should look at Average Price per Product in each category as a check on these numbers. But anyway, here is the SWAG (Sophisticated Wild A** Guess). Please post your SWACs (Sophisticated Wild A** Correction).NIKON SPORTS OPTICS SALES (SWAG #1) Binoculars  4.8 million $US (60%) [74 products] Riflescopes  1.2 million $US (15%) [55 products] Rangefinders  0.8 million $US (10%) [14 products] Spotting Scopes  0.8 million $US (10%) [26 products] Digiscoping  0.2 million $US (3%) [4 products] Accessories  0.2 million $US (2%) [42 products, not all Nikon products] --------------------------------- Total ........... 8 million $US (100%) [215 products] . . .Once, we come to some agreement on the 2008 sales of Nikon Binoculars (expressed in $US currency)--SWAG # 1--then we can move on to two other SWAGs.SWAG #22008 sales of high-end Nikon BinocularsSWAG #32008 Nikon Binocular Market Share of 2008 Total Binocular Market (all brands). . .Now you know what retired market researchers do when they are bored (or cannot sleep)?...BobKentucky, USA</blockquote>

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