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Message: <blockquote data-quote="Steve C" data-source="post: 3169953" data-attributes="member: 56622">Depending on one's perspective I guess.  Vortex is indeed, in my opinion, more than a distributor of somebody else's stuff.  There is certainly some of that in their business model, the Atlas Brand being one example. That's my opinion and my opinion and twenty bucks will get me dinner.My opinion is that there are some outfits that get the derisive brand of a "re-badger of junk" when that is not correct.  It usually comers from somebody who is in the process of getting tied in a knot because they think the discussion of merit on some brand of binocular is a personal affront to their brand loyalty.  But sometimes the description of being a seller of off the shelf junk is accurate. Nobody will agree on what lines to draw, how to draw them,or when to draw them.Our conversation seems to illustrate that there is no generally accepted definition.  Maybe a definition of an "Optics Company" might be a better way to approach the subject, but the results would be about the same.</blockquote>