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Message: <blockquote data-quote="perterra" data-source="post: 3169961" data-attributes="member: 103709">I wouldnt disagree with the high lighted part at all. But if General Motors shut down all production and went to Kia and contracted them to build 100% of their automobiles would they still be a manufacturer, or would they be an importer who rebrands? I dont know the answer.But the argument has been going on a while. It's a big deal in wrist watches, people will say for a company to be a watch maker they should build 100% in house, movements, cases and bracelets. But then the fact that companies like MRP SA make the same watch case for a half dozen different big name companies falls on deaf ears, and the fact that Seiko builds everything in house is ignored or minimized. Egos end up in the mix somewhere. Again, I'm not knocking Vortex or anyone else. I just feel all of them get a little loose with descriptions these days.</blockquote>