To me, one of the things which is most irksome about this "debate" is the fact that satisfied owners are sometimes dismissed as "fanboys" as if they couldn't possibly be satisfied if they knew the "real issues" with their choice.
Mal,
I certainly don't, and I would think it should be obvious to the regulars who are the Swaro fanboys and who are the real deals. There's two ways to find out for sure: (1) Look at my posts and watch who posts right after me if I dare criticize their brand - FANBOY! or (2) Ask me to send you a copy of my Ingore List, 90% on the list are Swaro fanboys.
Swaros are my second favorite brand after Nikon. Don't like the focuser issues, which are far too common at this price point, and the RB in the SV EL, that's something that most don't see or see but will adjust to, so while it's not a "non-issue," it's also not a deal breaker for most buyers, and even less important now that buyers have an equally good alternative in the Zeiss SF.
Of course, if they didn't want an open bridge and could stand to lose that last 5% or so of edge sharpness (which is squished on the SV EL, anyway, due to AMD), the SLC HDs provide almost as big a sweet spot, particularly the 10x42 model, so they can even stay with Swaro rather than jump brands.
IMO, it's the fanboys that ruin it for the rest of us by not giving a "fair and balanced" appraisal of their bins and the brand. I'm not the only one who's turned off by this, but perhaps the most "vocal" about it.
I hadn't heard about Sawro's "fragile" EPs before this and was surprised to read that. I wonder if this issue is prevalent or if the samples mentioned above were damaged during shipping? Mishandle any bin, and something will break. EPs are the most vulnerable because they contain the most glass and are air spaced and/or glued and are at the end of the bins. Now if this were happening in the field during normal use, that would be something to get alarmed about.
True about the marketing, they are the best at it, but I can't fault them for that, every company wants to sell as many bins as possible, but they are not willing or able to go to the extremes (Extremadura) or give their bins away to hunting guides, etc. like Swaro is.
Rest assured, it's not all marketing mumbo jumbo. Swarovski makes fine optics, I haven't tried one I haven't liked or thought wasn't well built or had subpar optics.
My only real gripe with the company besides the focusers is their prices, which are exorbitant. When you see the steep discounts stores give during sales, it gives you an idea of how high the markup is. I guess if I had deep pockets, I wouldn't be complaining about that (unless I became a "professional complainer" and got paid to
, but it would be nice if, like Zeiss, Swaro created an affordable line of bins for the huddled masses yearning to buy a quality brand bin that wouldn't bankrupt them.
As Mike Jensen explained, it's also good for the company. They get entry level buyers, who if they like what they bought, are more likely to stay with the brand and become "move-up buyers" when they are earning more money or have paid off their car loan, student loan, etc.
The Terra ED shows that an alpha optics company can be successful making entry level roofs. Will Swaro pick up the gauntlet? I don't think so. The are not "hungry" enough because their current marketing strategy is working well for them. As to me and my ilk, let them eat cake! :eat:
Brock