The Economist disagrees with your marketing analysis.
At last, a proper recovery -All sorts of Americans except Brock are feeling more prosperous
So do the CEOs and presidents of companies and heads of economic development groups I interview each week for the business paper (some have had more than 45 years in business!).
Of course, there are still pockets where the recovery has been slower than average, not my town, which never dipped below 5.5% unemployment during the recession -- the second lowest in the state.
But in my town where the average age is 25, it's hard to get a good paying job if you are middle aged, because 25-year-olds will work cheap for the experience. My new editor is 24.
Not sure which insider you got your info from, but he must have mixed up the U.S. with Greece.
As Adrian used to say: Here's what happened. Just like any "hot" new product, the SV EL was "selling like hotcakes" (to quote one member) when it first came out. Those being the 8.5x42 and 10x42 and later the 8x and 10x32s. Then the 50mm line launch in Extremadura caused a second wave of buying. This was during the recession, but deep pocketed birders and hunters didn't seem worried by the fact that 8 million Americans got laid off from their jobs. Apparently, their jobs and money was secure.
Then came the reintroduction of the SLC with HD glass at a slightly lower price. Then the 56mm SLCs followed. Swaro had one launch after the other to keep the momentum (and the sales) flowing.
So like any sales cycle, you get a peak at the launch of a product, another bump if the product turns out to get rave reviews, and then a gradual leveling off in sales, with seasonal peaks and troughs.
Summer is a trough for binocular sales since birders are not preparing for the spring return of songbirds nor are hunters preparing for deer/elk/moose season. So discounts help bring in sales when they seasonally dip.
I think that's what's going on, just as it did last year at this time. I don't think it has to do with the SF. Or if it does, that's on top of the normal seasonal sales cycle.
Brock
Interesting stuff Brock.
What did the business leaders in the binoculars / sports optics business say about current business and future prospects?
You are of course correct that cyclical effects affect the market and companies respond to this.
Do I understand you to say that US birders only buy bins in readiness for spring migration? And they don't buy bins for summer holidays or in readiness for autumn migration? And nobody else buys bins except spring-migration-fixated birders?
All interesting stuff.
Lee