What's new
New posts
New media
New media comments
New profile posts
New review items
Latest activity
Forums
New posts
Search forums
Gallery
New media
New comments
Search media
Reviews
New items
Latest content
Latest reviews
Latest questions
Brands
Search reviews
Opus
Birds & Bird Song
Locations
Resources
Contribute
Recent changes
Blogs
Members
Current visitors
New profile posts
Search profile posts
ZEISS
ZEISS Nature Observation
The Most Important Optical Parameters
Innovative Technologies
Conservation Projects
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
BirdForum is the net's largest birding community dedicated to wild birds and birding, and is
absolutely FREE
!
Register for an account
to take part in lively discussions in the forum, post your pictures in the gallery and more.
Forums
Binoculars & Spotting Scopes
Binoculars
Swarovski
Swarovski EL 42 60th anniversary coating
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Dale Forbes" data-source="post: 1644532" data-attributes="member: 65117"><p>Hi Henry, I would not be able to comment on specific changes made to the ELs over the years without doing a pile of research (I have not been around that long yet <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink ;)" loading="lazy" data-shortname=";)" />). But what I can say is that there is certainly a culture of "continually improving the good" (as it is referred to in-house). The result is that design, production and processes are always being updated and tweeked as they go along (based on extensive field tests and customer feedback). Most of this is just done for the sake of creating better products and if communications were to make a hoo-ha about every tweek and improvement, they would never stop hoo-ha'ing. And that would just be silly.</p><p></p><p>There are certainly tons of cool things that could be said about the various coatings (and other technical) improvements made over the years, but from what I can tell, the communications strategy has generally tried to keep it simple and focussed on large, easily visible changes.</p><p></p><p>Happy birding,</p><p>Dale</p></blockquote><p></p>
[QUOTE="Dale Forbes, post: 1644532, member: 65117"] Hi Henry, I would not be able to comment on specific changes made to the ELs over the years without doing a pile of research (I have not been around that long yet ;)). But what I can say is that there is certainly a culture of "continually improving the good" (as it is referred to in-house). The result is that design, production and processes are always being updated and tweeked as they go along (based on extensive field tests and customer feedback). Most of this is just done for the sake of creating better products and if communications were to make a hoo-ha about every tweek and improvement, they would never stop hoo-ha'ing. And that would just be silly. There are certainly tons of cool things that could be said about the various coatings (and other technical) improvements made over the years, but from what I can tell, the communications strategy has generally tried to keep it simple and focussed on large, easily visible changes. Happy birding, Dale [/QUOTE]
Insert quotes...
Verification
Post reply
Forums
Binoculars & Spotting Scopes
Binoculars
Swarovski
Swarovski EL 42 60th anniversary coating
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more...
Top