Swarovski Optik is interested in market share, and they certainly have it, this is all just my opinion, but to me they make binoculars that really "wow" when first tried in a retail setting, and they are very good at it, many here try out binoculars from the big three and declare the Swarovski`s as clearly the best, I can see why, they have exceptional clarity, sharpness and ease of view that nobody quite manages to equal IMHO. I`ve owned a good selection of top Swarovski offerings and with extended experience I found them all to have average to poor stray light control (my 8.5x42 ELSVFP was the best). For me Zeiss whom have made binoculars for far longer, like 100 years longer, and Leica, offer much better stray light control, maybe its years of experience showing through, maybe its a design choice, however, they never seem able to "wow" on audition like the Swarovski`s do, but if you spend a long time with something like the SF (and I`m sure the Noctivid) you might realise as I did that there`s something missing in the view, and that is the poor stray light control that`s always lurking in the Swarovski, even at a very low level I found, it had been there, I just needed its absence in a better baffled optic to realise this.
Now, I`m not certain I have conveyed what I feel very well, and given the market share of Swarovski what do I know ?, but this is a forum for polite discussion about our feelings on these wonderful instruments, and these are my findings.