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Message: <blockquote data-quote="etudiant" data-source="post: 2005660" data-attributes="member: 48052">It would be interesting to see the specifics of the service business vs the new product sales.My guess is that it is less than 10% of the revenue. If that is even close to accurate, the Nikon USA model of lifetime warranty with a pro forma $20 fee makes a lot of sense. It minimizes hassles and maximizes customer satisfaction, at an acceptable economic cost.It certainly does seem that the effort to make service a separate profit center can easily jeopardize the overall brand image that underpins the ongoing success of the business.</blockquote>