John A Roberts
Well-known member
A few days ago I suggested to someone unfamiliar with current premium binoculars, that a good way to get an idea of the different offerings
by Zeiss, Leica and Swarovski, would be to download their main catalogues so as to be able to conveniently compare and contrast
While you’d think that would be easy, it’s not at all so with the first two sites, and as of a few days ago seems to be impossible with the Swarovski site!
- - - -
For some time both the Zeiss and the Leica sites have been in a form that gives a visitor 'an experience’ - as opposed to providing easy and transparent navigation - especially for someone new to the site
And in the last few days Swarovski has 'updated’ it’s site in the same manner, and at this point is clearly the worst
For anyone not familiar with the sites, the easiest way to get an appreciation is by experience
Then for contrast go to a 'less sophisticated’ site such as Meopta’s, where you can quickly and easily get to where you want to be
Undoubtably there is a 'philosophy’ behind such complex designs, along with supporting empirical data,
but as to who’s impressed besides corporate decision makers is hard to understand
- - - -
A few observations for those who insist on presenting themselves to the world in such a manner
At least:
• have all publications such as catalogues, pamphlets and specification sheets accessible from one page
(or one page each by type e.g. binoculars, telescopes, sights)
• provide a site map link, so that visitors can choose the experience that they want (now that would be easy and transparent), and
• provide a search link (currently there’s not one on the Swarovski site!)
- - - -
Previously I've provided links to a variety of material on Swarovski’s site including catalogues, model specific pamphlets and corporate publications
None of the links now work, and none of the items seem to be available
Hopefully this will soon be corrected
In closing a big WWTT - What Were They Thinking?
Curmudgeonly Yours
John
by Zeiss, Leica and Swarovski, would be to download their main catalogues so as to be able to conveniently compare and contrast
While you’d think that would be easy, it’s not at all so with the first two sites, and as of a few days ago seems to be impossible with the Swarovski site!
- - - -
For some time both the Zeiss and the Leica sites have been in a form that gives a visitor 'an experience’ - as opposed to providing easy and transparent navigation - especially for someone new to the site
And in the last few days Swarovski has 'updated’ it’s site in the same manner, and at this point is clearly the worst
For anyone not familiar with the sites, the easiest way to get an appreciation is by experience
Then for contrast go to a 'less sophisticated’ site such as Meopta’s, where you can quickly and easily get to where you want to be
Undoubtably there is a 'philosophy’ behind such complex designs, along with supporting empirical data,
but as to who’s impressed besides corporate decision makers is hard to understand
- - - -
A few observations for those who insist on presenting themselves to the world in such a manner
At least:
• have all publications such as catalogues, pamphlets and specification sheets accessible from one page
(or one page each by type e.g. binoculars, telescopes, sights)
• provide a site map link, so that visitors can choose the experience that they want (now that would be easy and transparent), and
• provide a search link (currently there’s not one on the Swarovski site!)
- - - -
Previously I've provided links to a variety of material on Swarovski’s site including catalogues, model specific pamphlets and corporate publications
None of the links now work, and none of the items seem to be available
Hopefully this will soon be corrected
In closing a big WWTT - What Were They Thinking?
Curmudgeonly Yours
John
Last edited: