• BirdForum is the net's largest birding community dedicated to wild birds and birding, and is absolutely FREE!

    Register for an account to take part in lively discussions in the forum, post your pictures in the gallery and more.

The Big Three’s Websites - Really? (1 Viewer)

John A Roberts

Well-known member
. . . who is assigning the X-star rating . . . ?

Hi Andy,

That of course is part of the ceaseless work done by the good folk at IBRA/ AINB
- the International Binocular Rating Authority/ Autorité Internationale de Notation Binoculaire

Their facility is appropriately located on top of the Fairview Mountain in Alberta Canada
And interestingly an alternate name for the location is Goat Mountain: https://en.wikipedia.org/wiki/Fairview_Mountain_(Alberta)

So perhaps a subtle clue that a forum member who is well known for his evaluating of binoculars by staring at goats, may be one of the IBRA staff?

Last edited:


Well-known member
What's bizarre about websites like these is that they seem now to be presenting the appeal of having a binocular at all to someone who's never thought of it before, instead of distinguishing their particular brand or model from any other.

It's entirely possible that L/S/Z's marketing surveys found that most of their buyers have, in fact, never owned a binocular before. If so, it's clearly a sensible business decision to tailor their website to suit - knowing full well that the binocular nerd will track down the details they need by hook or by crook.

There's no doubt that the average binocular buyer, even those buying alphas, is somewhat different to us bino-obsessives.

Users who are viewing this thread