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Message: <blockquote data-quote="jan van daalen" data-source="post: 3164101" data-attributes="member: 113800">Bill,My self published Handbook Optics, contains 240 pages and a lot of full color pictures etc.It's sold for 30,00 euro (it costs 5,00 euro) and is given for free with every sold binocular and refunded if an binocular is sold.It is now in its 9th edition.The big plus is that it is kept and not thrown away like a catalogue and every sold book brings 5 new binocular customers because it gets borrowed etc.Knowing this, you could consider to approach some key dealers for distribution/give away and make a special price deal/edition for them.If you are capable (which you are) to produce a high end knowledge edition, I would rate it for $49,95.Jan</blockquote>