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Message: <blockquote data-quote="paddy7" data-source="post: 3606997" data-attributes="member: 88594">All good - thanks for the responses, although i'm not sure if you couldn't spring for a Swarovision 8x42 the Companion CL would be the alternative choice - you never know though...Nikon have always seemed to be the kings of 'you want it - we've got it' manufacturers, that's true enough.I think perhaps Swarovski are the company that might still be missing a trick here.The reason why I'm singling out the UK market, even though i suspect products may be very expensive elsewhere (perhaps E. Europe, as Jos pointed out, and i believe Australia), is the sheer concentration of birders in such a small country. Well over 1 million RSPB members, around 50% of the country feeding birds through the winter etc. BirdFair always attracts huge attendances, and if you're prepared to drive a bit, most folks can get to a reasonable optics retailer. There are also plenty of periodicals where advertising space can be taken - RSPB, BTO, birdwatching mags, National Trust etc. and reserves providing retail outlets.The market is big and easily reached; i got an email to my phone just now announcing the new Zeiss scope being available from January, for example....Opticron seems to be particularly active with its marketing strategy, and i hope do well as a result.</blockquote>