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Message: <blockquote data-quote="Troubador" data-source="post: 3611796" data-attributes="member: 109211">Optics prices may indeed be out of step with other products but until you analyse the levels of inflation for the raw materials used in optics, not to mention staff salaries you are guessing, or at least expressing your own dissatisfaction. Most optics companies have wholly owned subsidiaries in many countries around the world and some have more than one service centre. Where does the money for the salaries and rents and electricity come from?And pricing is rarely about cost of production plus a certain percentage profit (although it should be remembered that profits need to be made at factories, local companies and at dealers) but usually also takes into consideration the performance or rarity or desirability of the product.If customers like a product and feel comfortable with the price (ignoring the fact that if asked we would all say yes we would like everything cheaper) then the product will sell, and I am not sure that this is 'getting away' with anything or 'trying it on'.Lee</blockquote>