I received a Leitz Trinovid 8x20 on Saturday. It came in a plastic case/box but only displayed Leitz and Trinovid on the upper surface of the connecting piece between the lens tubes.After dusting off all glass surfaces, I compared it to a Celestron 8x21/Japan; a Tasco 8x22/Toei; a Visionking 7x28/China and a Swift/Trilyte 10x25/Korea. All of these four were equal to the Trinovid, and the Visionking much brighter. Needless to say, they all cost significantly less and looked to be as durable.I ordered the Trinovid to determine how marked was the quality of the Leitz product. I have several Leitz binoculars, all porros, among which there is a Binuxit 8x30 with a suprising brightness of view which I attribute to the polishing of glass. Brand-fanaticism and ego-involvement in such which I have observed in blogs (one in particular) have led me to wonder how much respect for the truth there is among those obsessed with "alphas", and for this reason I was led to purchasing the Trinovid.The very high prices for the "alphas" must bear some relation to higher quality, but not a brand label in itself. Among the compacts I compared to the Trinovid, I was most impressed with the Visionking 7x28,and I imagine that this is a clear indication of a future of Chinese and other Asian producers (Vietnamese, Korean,etc.) among the leaders in world optics.