BirdForum is the net's largest birding community dedicated to wild birds and birding, and is absolutely FREE!

Register for an account to take part in lively discussions in the forum, post your pictures in the gallery and more.

Reply to thread

Message: <blockquote data-quote="James Bean" data-source="post: 1728121" data-attributes="member: 64331"><p>Does anyone remember Vauxhall's (General Motors') ad for the Victor FB saloon (sedan) back in the 1960s, "The clean line of good design"? Or perhaps, "Less is more"? There's a good reason why Leica have a simple red dot, and Zeiss just their little blue logo: they know how to be modestly elegant by understatement. Likewise the Nikon SE, small gold lettering, Pentax similarly, and Minox coyly minimal too. Alongside these, the Swarovski seems almost vulgar, name 'writ large' and swooping hawk (habicht) although the optics are exceptional, to be fair. The top marques get top marks for their styling finesse and brevity: they don't need to label their goods "super duper fantastic plus" 'in yer face'. I agree that Zen-Ray might benefit from switching to 'Zen' (enlightened insight); it would fit well with ED glass and multicoating... As to colour, I don't mind green, as long as it's on the dark side (olive) and not too garish. 'Good taste' is not as evident these days as it used to be (Leitz Trinovid, Hensoldt Dialyt): we live in a 'bling' world of 'designer labels' and gauche advertising. Whatever happened to 'KISS' (Keep it Simple, Stupid!) ?</p></blockquote><p></p>