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Message: <blockquote data-quote="NDhunter" data-source="post: 3426319" data-attributes="member: 74573">Jan:I have an observation from some of the sporting goods stores that I frequent.I see that companies compete for shelf and cabinet position, to better showtheir optics to the customer.The alphas often have their prominent position, depending on brand, andthen the others jockey.  The large volume sellers like Nikon and Bushnellhave a wide variety and often are in the budget range where many buyersare, so they get lots of room for display.I have noticed Vortex must push hard for placement, and I suspect abonus may be paid to the person at the sales counter.In grocery stores, companies pay the stores for product placement, what shelves, eye level, etc.  So this could be similar in a sporting goods store.Jerry</blockquote>