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Message: <blockquote data-quote="jan van daalen" data-source="post: 3426352" data-attributes="member: 113800">Jerry,The big guns (box movers that sell camera's, HiFi, TV's, washingmachines, freezers, vacuumcleaners, kitchen stuff etc. etc. don't sell binoculars down here. In these shops it is the rule, that the brand hires square meters space, the brand fills the shelfs and get paid when it is sold. This system is called shop in shop.Several big photo shops sell the camera bodies with negative profit, just to get the customer in and earn money on lenses and goodies. Several went bankrupt because of this method and for the big fishes it is/was a matter of the longest breath. In a few years time we went in Holland from 5000 to 1250 photoshops and 5 big fishes do 80% of the market. Brands like Nikon and Canon give staff a bonus when their product is sold. This is certainly not the case with Swaro/Leica/Zeiss and they do 85% of the market.AFAIK there is no bino brand that stock shops unpaid and/or pay for display space. They do offer brandcabinets and other POS material for free.Jan</blockquote>