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Message: <blockquote data-quote="FrankD" data-source="post: 1576006" data-attributes="member: 18544">Now that, most certainly, seems like a justified statement that I would agree with and would help to differentiate long term performance of a company's products rather than on a model to model basis.The question then in my mind is how long and how many products does a company have to consistently produce at a high level before they are considered an "Alpha" company"? 5 years? 10 years? 20 years? 3 products? 10 products?You get my point. It would seem that a variety of factors need to come into play and not necessarily just one specific definition. If, in the early '90's, you said something about Swarovski binoculars being of Alpha quality what type or reaction would you expect to receive?How many models have they produced since then? How many years have they been producing binoculars? Maybe they could be used as a baseline for further discussion on the issue.</blockquote>