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Message: <blockquote data-quote="Dialyt" data-source="post: 3396053" data-attributes="member: 43009">Exactly. If I'm going to spend well over £1000 on binoculars, I want to enjoy the full product experience. I love my Leica Ultravid 8x32 BR. I love the feel of them in my hands, I love the smell of the rubber armour, I love the design. I don't get that with the Swarovski EL. Yes, they work very well and the optics are excellent, but for me, they have no soul. Its not shallow to think and feel these things, to have preferences, particularly when, let's face it, this is a luxury good. I can hardly be accused of anti-Zeissism, but I do feel that Zeiss have lost their way with the design of their binoculars. Case in point: cheap Terra range and higher Conquest range share practically the same design, and the top range HT have design echos from these cheaper models. I quite liked the Design Selection style many years ago, and I loved the Dialyt. Swarovski have been stuck on the green wellie and hawk theme for too long. I'm bored. They really need some new ideas. When I select my binocular, I base my decision on the optical performance, the feel in the hand, the ease and comfort in use, and the aesthetics. All are important to me. If Jerry actually read my posts, there would be no need for little insults! And one final question: why did Zeiss put the word Zeiss on the objective end hinge cover instead of that classic Zeiss logo that you can see on my avatar? I don't understand. A missed opportunity. And yes, I still HATE the thumb horns on the 42 and 50mm Leica Ultravids!</blockquote>

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