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Message: <blockquote data-quote="Northern Viking" data-source="post: 1280019" data-attributes="member: 69071">Percetages or real cash?The EL 10-42 cost about 14.000,- NOK If he gets 10% of the sale that equals to 25% on the Imagic Opticron whic cost 5.600,- NOKA uncle of my in-wedded aunt sells Zeiss so I know a thing or two about profit on those, and when I do the math I don't belive it will give him better cash-flow selling Opticron over more expensive binos, but percetage wise it might look better. However 20% of 1500,- US $ will allways be more than 40% of 600$. and you use up less storage.Off-topic, I got my degree in economics in Tennesse while playing football.:t:I saw the US $ go from 9,61 NOK to 6,7 NOK from 10.2000-12.2003  :t:Since the US $ has gone from 9,61 NOK in october 2000 to belowe 5.0 NOK this year, it is hard to give Americans real understanding of prices in Europe since a bread or a gallon of milk(home-made products) cost about the same for you guys.I have read at least 10 different test's which all give Opticron Imagic very good grades, as i mentioned the Zeiss, Swarovski and Leica did 0,1-0,2 better of a scale from 0-12 on 6 different areas(Resolution, Contrast, Brightness, Edge Sharpness, Glasses-friendliness and Build Quality) and when the price is between 2,5 to 3,0 times lower i started to belive.Sometimes there is a underdog who can battle with the big dog's!!</blockquote>