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Why don't the major sporting goods stores stock any high-end Zeiss binoculars?
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<blockquote data-quote="jan van daalen" data-source="post: 3164089" data-attributes="member: 113800"><p>Hi Jerry,</p><p></p><p>I can only speak from personel experience in this matter.</p><p></p><p>Zeiss offers 2 bins of free choice as demo to their dealers, so what you've requested is already in place.</p><p>All A-brands have a education program the dealer has to follow before he is in the position to sell that brand.</p><p>Only after a certain sales level, the dealer is invited for a factory tour (this may sound stupid, but factory tours are no fun! If you have seen one, you've seen them all). </p><p>AFAIK only Nikon and Canon give local sales reps a seperate sales bonus.</p><p>Zeiss/Leica/Swarovski provide a extra bonus every year depending on the sales level (between 3-10% of the total volume).</p><p>No brand pays for shelf placement, there is no francise and you pay for what you get within 30 days.</p><p></p><p>The reason why the big chains don't stock Zeiss/Leica/Swarovski full stock is that only Swaro sells in the full line, so it's profitable. A full line of Zeiss and Leica is called expensive wallpaper. Untill two years ago you had it to provide the customer a choice, knowing the choice will be Swaro.</p><p>Zeiss is now offering a three tier product line and with the coming of the SF/HT, the Conquest HD and the new Terra's they play a much bigger role in sales because the customer is positively pleased by the new range that Zeiss offers. No more FL's and Hungarian Conquest that they had for years.</p><p>Leica upgrades their models but for the customer it is still the same models that he has seen for years (and years to come), so sales in Leica is slow which means NO STOCK.</p><p></p><p>Jan</p></blockquote><p></p>
[QUOTE="jan van daalen, post: 3164089, member: 113800"] Hi Jerry, I can only speak from personel experience in this matter. Zeiss offers 2 bins of free choice as demo to their dealers, so what you've requested is already in place. All A-brands have a education program the dealer has to follow before he is in the position to sell that brand. Only after a certain sales level, the dealer is invited for a factory tour (this may sound stupid, but factory tours are no fun! If you have seen one, you've seen them all). AFAIK only Nikon and Canon give local sales reps a seperate sales bonus. Zeiss/Leica/Swarovski provide a extra bonus every year depending on the sales level (between 3-10% of the total volume). No brand pays for shelf placement, there is no francise and you pay for what you get within 30 days. The reason why the big chains don't stock Zeiss/Leica/Swarovski full stock is that only Swaro sells in the full line, so it's profitable. A full line of Zeiss and Leica is called expensive wallpaper. Untill two years ago you had it to provide the customer a choice, knowing the choice will be Swaro. Zeiss is now offering a three tier product line and with the coming of the SF/HT, the Conquest HD and the new Terra's they play a much bigger role in sales because the customer is positively pleased by the new range that Zeiss offers. No more FL's and Hungarian Conquest that they had for years. Leica upgrades their models but for the customer it is still the same models that he has seen for years (and years to come), so sales in Leica is slow which means NO STOCK. Jan [/QUOTE]
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Why don't the major sporting goods stores stock any high-end Zeiss binoculars?
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