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Message: <blockquote data-quote="etudiant" data-source="post: 3637531" data-attributes="member: 48052">It is simply not true that producing or coating lenses is hugely expensive. Nor does it cost much to add image stabilization. The evidence is all around us in the form of cheap point and shoot cameras.Consider that the new Sony RX10 IV offers a 24-600mm zoom, five stops or better image stabilization and 4K video, for $1700 on Amazon, about $1100 less than the Zeiss 8x42 SF. The Sony lens is a Zeiss design and I'm confident it sports the latest Zeiss coatings. The number of units sold is probably in the same ballpark, as the RX10 IV is a pretty specialized camera. Yet the main objection indicated by RX10 IV reviewers was the excessively high price. That suggests the alpha binoculars are in pricing bubble. Eventually, that will burst.</blockquote>