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Message: <blockquote data-quote="Chosun Juan" data-source="post: 3637825" data-attributes="member: 92780">Hi Gijs,This may indeed have been the case ..... in the past.Every industry, every company is under globally competitive pressure to increase productivity. Better, higher performing products and processes for less cost. Innovate or die.It is always a balancing act between automation capital expenditure (machinery and processes requiring specification and design, commissioning, 'fine-tuning', and ongoing calibration, adjustment, setting, maintenance and replacement of out of spec parts, etc) and labour costs (organisation, recruiting, training, leadership, equiping and productivity, and wh&s requirements etc) as well as in-house versus outsourced elements, and virtual collaborative networks.Advanced materials and/or additive manufacturing processes could revolutionize the transformative process.Likewise, a leaner marketing and distribution (and some sales - sorry Jan) channel will also significantly reduce costs. I don't need to see pictures of sports car driving stubble chinned macho men and even tougher leather clad women along with a plethora of dead animals to generate interest in a product. Waste of money. Money that would be better off in the consumer's pocket.The advertising to the HunTing fraternity is not even logical - It Is redundant - surely if you can count the eyelashes on a sparrow at dusk at 400 yds with the latest and greatest bins - you should be able to see a deer sized animal prior to blowing it to smithereens!  :eek!:  <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" />As for buildings - how wonderful to have such an income producing asset! Far from being a cost, they are revenue generating opportunities. A renewable energy harvesting skin, due design consideration for orientation, solar gain/exclusion and thermal storage, fenestration, and building envelope thermal performance, ground source thermal coupling and heat exchanged ventilation - should see all bar the most energy intensive businesses (such as smelting and processing metals etc)  not only powering/providing building environment requirements, but all building power, process equipment power, and perhaps even transport power (electric vehicle recharging), and possibly excess energy sold back to the grid. It's all rather easy ......  :smoke:Any company not going down this road is the owner of a dinosaur - not the required sustainable business of the present and future ..... :cat:I would have thought the highly efficient, yet rather dour <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" />  Germans would have been on this like a seagull on a hot chip!  :king:Perhaps they are working on their sense of humour first ..... !  3<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" />  o<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" />Chosun    :gh:</blockquote>

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