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Message: <blockquote data-quote="Troubador" data-source="post: 3491328" data-attributes="member: 109211">JanThis is a good question. And similar questions were asked about Porsche when they launched the Cayenne SUV. Porsche fans were aghast at this travesty. Similar sentiments were voiced when BMW brought out their front-wheel drive 1 series.But the money Porsche made on those SUVs has funded the continuing development of the 911 series and the introduction of the Boxster / Cayman, and in fact many commentators have said that Cayenne saved Porsche.I don't know whether Zeiss has ever needed 'saving' but personally I am pleased that Zeiss is reaching out to people who are beginners or who have more modest ambitions when it comes to buying bins.I am also mindful that about 60% of the USA market for bins is at around $500 or less and it really would be folly for Zeiss to ignore this, not to mention the growth of this market segment in developing countries.Going back to what SUVs have done for Porsche, if Terra and Conquest have funded SF then thats fine with me.Lee</blockquote>