I also think it serves as a warning to folks pondering other new brands and recent darlings. Some newer operations are probably more upstanding but small companies can fail quickly. That doesn't mean the binoculars aren't good and aren't good value, but warranties are worth as much stock as you put in the longevity of the issuer.
I tried the 7X36 w/mega FOV. Yes, it was a huge, wonderful static image.
In a pan/scan in the woods everything was doin' the Watusi [que: Wilson Pickett, Land of 1000 dances]. In the vertical it performed what I penned as the fountain effect. So much, way too much PC had the peripheral moving as a kaleidoscope on each end. To me. Looking at the sky or an open field was a much different experience.
I gave them away to me brother who wearing glasses I deducted would not see the entire FOV; in effect saving him from the confusion. After that I considered the Prime version though once bitten twice shy the urge slowly dissipated.
I think Charles is a nice well meaning guy that perhaps became overwhelmed w/quality issues that were beyond his control. Plus, it would seem that he didn't have deep pockets. Didn't Theron & Kruger open shop about the same time? I do not hear much about them anymore nor do I see an abundance of new models over the years from them.
I'm not privy to the speedbump/wall Charles hit, but give the devil his due he put out several models in a fairly quick succession that showed promise.
My guess? Two things:-I had out my 7x36 today on a long hike. These are very good optics imo. I think the price I paid was a great value. Why did things so south when they had a good product? That's what I'd like to know.
My guess? Two things:-
1. Greater than tolerable reject rates across all products (earlier ones worse than later ones), and attendant returns, repairs, replacements ate excessively into customer service resources and business profits. The adverse negstive impacts on product/ Company reputation provided an unwanted feedback loop that exacerbated the problem.
2. Development issues (perhaps practically unresolveable) with the ED4 line chewed up available expenditure and then some - finally having a fatal impact on business finances and health.
Perhaps they will be able to secure additional investment and rejig and relaunch ? ...... who knows ?? :brains: I certainly wish them all the best. :t:
Not that I'm going to be around much longer. :gn:
Name one of my pair of binoculars. Send me your address and I'll have it shipped to you after I die to soften the blow you tender hearted softy. I'm actually sicker than I want to be and I didn't actually think I'd be here this long after my diagnosis several years ago. I could be gone sooner or later. I'm not sure anymore.