To be fair ...... An 8x42 Prime (which I won in the contest) is really nice! Kind of a brick, but solid. I think they mimicked the Nikon SE eyepiece, which means blackouts can be an issue.
I shouldn't really complain.
I had the 10x42 Prime HD for a while, and I couldn't really fault the quality of its construction. Solid as a brick is right ! There was a heck of a lot of glass in there. About an ounce shy of the new NL if memory serves. The fit and quality of the armouring was very nice. Ultimately the ergos and ER alignment margin of error didn't really agree with my glasses, but the thing that absolutely drove me to distraction was the CCW to infinity focuser. I am one of those strange cats that can't live with that. Others might not be bothered at all by that.
I believe Leupold did a badge engineered version - the BX4 McKinley HD (I think they may have licensed it? /ordered it, rather than partnered in its design). I know they did another iteration which slimmed down the eye cups for better fit. Worth a look for the price.
It would be interesting to get the complete story behind Zen-Ray's demise. Many companies deal with the higher defects rates of some Chinese product, and build this into their business model. (In electronics, even the Taiwanese and Korean supplied product used to be subject to this). It doesn't seem to have deterred Vortex from going to more MIC supply - and they have a substantial warranty that they have to stand behind.
I don't have the inside story - so these are my suppositions only. I have a feeling more of the stress (product quality, availability, time resources, financial return and cashflow) came from the attempt to design, manufacture (both in partnership) and launch, the ED4. That was meant to be the greatest thing since sliced bread, and never made it. That was the time that Zen-Ray stopped answering phones or taking orders for the ED4, whose full, sorted, launch date just delayed itself into permanently disappearing. A shame, but building on where Swift left off, they have paved the way for the Mavens, Tracts, and GPO's of today.
It's tough for the minnows - as Swarovski has shown - what the punters really want is that 70° AFov, bright, sharp to the edge view, in a quality, sophisticated mechanical package - and no fail service.
Chosun :gh: