Opticron is made by Vixen
If you go to the Vixen URL link below and you read the "About Vixen" page you'll see that Vixen is a gigantic original equipment optics manufacturer (OEM) and some of the things they do are design binoculars, make binocular bodies and grind lenses. You can email to Vixen about Opticron (Or Celestron) and they can confirm this if you say you have a Celestron Ultima binocular or a high end Opticron binocular and you will be visiting Japan and you wonder if Vixen could fix your binocular if there were problems. Vixen will reply that since they make those binoculars they could certainly fix them. If you click on the Vixen "International Distributors" page, you will find the Vixen UK distributor (Orionoptics.co.uk) and the USA Vixen distributor (Vixenamerica.com). When you check either distributor you'll find they don't sell any of the high quality binocularss Vixen shows on it's binocular link (below). That's because Celestron and Opticron rebrand Vixen binoculars and so they have exclusive agreements with Vixen that prohibit Vixen from selling Vixen's own products in either the UK or USA (obviously huge markets) because that would conflict badly with the resellers who have rebranded Opticron and Celestron selling the same models.
Any USA or UK distributor of Vixen products would probably mark up Vixen binoculars at least 40% before they distributed binoculars to retailers, so Vixen products distributed by local distributors might not be much cheaper than rebranded Vixen products from Celestron and Opticron. But Opticron and Celestron don't EVER want Vixen warranty work to be possible in the USA or UK. If you could get a Vixen binocular or spotting scope with the Vixen brand fixed in the USA or UK, then there would be companies like Adorama in the USA who would go directly to Japan or Hong Kong and buy 10 container loads of Vixen binoculars at direct pricing. Then an aggressive retailer like Adorama (or one of the aggressive London retailers near the Telephone Tower) would discount the Vixen binoculars ferociously and the fat profit margins of Opticron and Celestron would disappear when two birders could compare their identical binoculars (one branded Vixen and the other branded Opticron or Celestron) and then consumers would wonder why the Opticron/Celestrons were double or triple (or 5x) the price of the identical Vixen models.
It's nice that Opticron and Celestron provide education for consumers through advertising amd English translations of user manuals (I really need a binocular user manual???). And maybe Opticron and Celestron donate money to worthy charities like the RSPB and Ornithological Society in the USA. But if you order a Vixen binocular or spotting scope from K.Kasai in Japan or a discount retailer in Hong Kong you will probably pay 50-75% less for the identical product you would buy from Opticron or Celestron. I've seen items made by Vixen and branded with the Meade and Celestron brand badges, selling at 80% price reductions on "Closeout", and neither Meade or Celestron were losing money "at cost" (not counting attributed overhehad charges, like trips by Celestron executives to Hawaii for "seminars"). The mark-ups and profit margins for these rebranded products are absolutely gigantic and they are getting even larger with Chinese produced items. A good rule of thumb is that if something retails for 500 dollars or pounds, the "rebrander" could be buying that item from the original equipment manufacturer for 90-95% less than the consumer retail price.
That's why when a company like NC Star in China starts directly selling retailers their versions of optical products they make for other brands, so it's possible to buy a 30-90x90mm spotter for $150 including shipping.
Vixen Optics homepage in English
If you go to the Vixen URL link below and you read the "About Vixen" page you'll see that Vixen is a gigantic original equipment optics manufacturer (OEM) and some of the things they do are design binoculars, make binocular bodies and grind lenses. You can email to Vixen about Opticron (Or Celestron) and they can confirm this if you say you have a Celestron Ultima binocular or a high end Opticron binocular and you will be visiting Japan and you wonder if Vixen could fix your binocular if there were problems. Vixen will reply that since they make those binoculars they could certainly fix them. If you click on the Vixen "International Distributors" page, you will find the Vixen UK distributor (Orionoptics.co.uk) and the USA Vixen distributor (Vixenamerica.com). When you check either distributor you'll find they don't sell any of the high quality binocularss Vixen shows on it's binocular link (below). That's because Celestron and Opticron rebrand Vixen binoculars and so they have exclusive agreements with Vixen that prohibit Vixen from selling Vixen's own products in either the UK or USA (obviously huge markets) because that would conflict badly with the resellers who have rebranded Opticron and Celestron selling the same models.
Any USA or UK distributor of Vixen products would probably mark up Vixen binoculars at least 40% before they distributed binoculars to retailers, so Vixen products distributed by local distributors might not be much cheaper than rebranded Vixen products from Celestron and Opticron. But Opticron and Celestron don't EVER want Vixen warranty work to be possible in the USA or UK. If you could get a Vixen binocular or spotting scope with the Vixen brand fixed in the USA or UK, then there would be companies like Adorama in the USA who would go directly to Japan or Hong Kong and buy 10 container loads of Vixen binoculars at direct pricing. Then an aggressive retailer like Adorama (or one of the aggressive London retailers near the Telephone Tower) would discount the Vixen binoculars ferociously and the fat profit margins of Opticron and Celestron would disappear when two birders could compare their identical binoculars (one branded Vixen and the other branded Opticron or Celestron) and then consumers would wonder why the Opticron/Celestrons were double or triple (or 5x) the price of the identical Vixen models.
It's nice that Opticron and Celestron provide education for consumers through advertising amd English translations of user manuals (I really need a binocular user manual???). And maybe Opticron and Celestron donate money to worthy charities like the RSPB and Ornithological Society in the USA. But if you order a Vixen binocular or spotting scope from K.Kasai in Japan or a discount retailer in Hong Kong you will probably pay 50-75% less for the identical product you would buy from Opticron or Celestron. I've seen items made by Vixen and branded with the Meade and Celestron brand badges, selling at 80% price reductions on "Closeout", and neither Meade or Celestron were losing money "at cost" (not counting attributed overhehad charges, like trips by Celestron executives to Hawaii for "seminars"). The mark-ups and profit margins for these rebranded products are absolutely gigantic and they are getting even larger with Chinese produced items. A good rule of thumb is that if something retails for 500 dollars or pounds, the "rebrander" could be buying that item from the original equipment manufacturer for 90-95% less than the consumer retail price.
That's why when a company like NC Star in China starts directly selling retailers their versions of optical products they make for other brands, so it's possible to buy a 30-90x90mm spotter for $150 including shipping.
Vixen Optics homepage
http://www.vixen-global.com/
Link to the Vixen web pages mentioned above
http://www.vixen-global.com/MASTHEAD_PAGES/BINCOCULARS/o.htm
tilling said:
Some of the Canadians seem to have them; where do you get them?
Online?
In shops?
Do you have to order from the UK?
I keep hearing about this great stuff and I've seen it online, and I want to try it out!! :eat:
Link to the Vixen web pages mentioned above (URL is split to allow on one line)
http://www.vixen-global.com/
MASTHEAD_PAGES/BINCOCULARS/o.htm
tilling said:
Some of the Canadians seem to have them; where do you get them?
Online?
In shops?
Do you have to order from the UK?
I keep hearing about this great stuff and I've seen it online, and I want to try it out!! :eat: