Gijs I found this online. And this from the past.
http://www.outdoorlife.com/node/1005005073
How We Test
Because ours is an evaluation of sporting optics, we test them the way you use them, by measuring low-light clarity, by mounting them on rifles and tripods, and by carrying them around our necks. But we take our test a step further, measuring each product’s optical clarity using an Air Force resolution target. And then we live with these products, taking them into the field and testing their utility. Half of our score is derived from measured performance (low-light and resolution tests, and for riflescopes, the precision and repeatability of windage and elevation controls, and reticle visibility). And half is our panel’s subjective evaluation. The highest-scoring optics win our Editor’s Choice award; the products that represent the best value win our Great Buy award.
Basis for OutdoorLife's Great Buy award explained here.
OutdoorLife's 2015 Great Buy award went to the Bushnell Legend M Series.
"... the M-Series Legend represents one hell of a buy.
... The Bushnell scored near the top in most of our categories, but it really stood out in two: Value (the basis for our Great Buy award), and Image Quality, which is the subjective measure of how well an optic sees.
... Put another way, it’s an opinion about how sharp a distant barn looks, how black a cow appears, how many points you can count on a buck’s rack at 400 yards, or whether you get distracting jags of light through the binocular when you glass toward the sun.
... That the Legend scored well on both of these subjective measures—and also turned in very good ratings in our empirical categories—should tell you that it’s a top optic at a great price.
... And that combination makes it worthy of our Great Buy award.
Drilling into its attributes, the team loved its ergonomics, its oversize focus wheel, the handiness of its open-bridge design, and its coatings, which seemed to coax additional light and color out of any image. We did note some marring of internal surfaces—a sign of sub-par construction—and some testers reported that the focus knob tended to stray.
But the redesigned Legend certainly deserves its place in Bushnell’s hierarchy, and in the pantheon of value-packed hunting optics."
And OutdoorLife's 2014 Great Buy award went to the Monarch 7 8x30 so they are pretty consistent!