jan van daalen
Well-known member
Good morning, do you mean by market leader? whether it intends to be the brand that sold more, quite right, this does not mean that those who sell more has the best merchandise. To give you an example Swarovski (which builds binoculars / scopes excellent) is the most popular brand among hunters (at least in Italy) but it's almost a fad for them to wear one crys, often do not even know what they buy.
Hi P,
IMO you can't pronounce a brand as marketleader because they are excellent on one item. It is the total package that makes a brand marketleader.
The market rules conform this package.
Also in Holland Swarovski is marketleader in both hunting and birding.
Swarovski Crystal has nothing to do with Swarovski Optik. Same owners but two completely different companies, and yes Swaro Crystal is also marketleader in their area but I never hear those customers referring to Optik.