Since this has come up, I will add some history relayed to me(over a period of time with multiple conversations) by a senior project manager at Leupold who worked extensively with the original Gold Ring and looked extensively at reincarnation of that line. The original Gold Ring design was a Leupold design. Their original intent was to proceed on the made in USA theme, as had always been their tactic. Remember this was circa 2005 and COO laws were different than today. Leupold was planning what could be considered an "assembled in USA" tack, since Leupold does not, and never has had, the capacity to produce their own optical glass, so they, like everybody else who can't (or doesn't) make their own glass, had to rely on imported. The line here is how one choose to define "made in" vs "assembled in". Leupold has extensive capacity for making lots of stuff necessary in the production of optical instruments. Leupold for years marketed under the Made in USA format. The original idea for the Gold Ring was to do as much of the total assembly at the Leupold factory in Beaverton, OR as they could, importing glass and other sundry pieces as needed. The problem was their design and marketing plans outstripped their ability to put it all together at Leupold. So the first Gold Rings came directly from the OEM in Japan. While selling the first couple of suns of the imported GR binoculars they went into high gear on their assembly. However the internet found out they were initially not "Made in the USA" and all hell broke loose. Leupold then jumped the gun and took on the assembly before their capacity was matured. The result was that the first couple of runs from Leupold were beset with some quality issues. Again the internet branded the GR a failure. Leupold eventuality got their assembly act together, but by that time the GR brand had a tarnish that Leupold couldn't overcome. Bye Bye Gold Ring. So it had a mixed history of being imported and and some assembled in USA. From the demise of the GR, all Leupold binoculars are imported.